How it's all changing
The rules of marketing have changed forever.
A rapidly increasing number of channels, combined with dramatic changes in the way people interact with them, has revolutionised the way brands engage with their customers.
This has created a wealth of new opportunities that allow brands to interact with audiences in powerful new ways. And while brands must look forward to these new opportunities to remain relevant, it is equally important not to forsake the traditional, proven principles of marketing – both online and offline.
Brand Advocate was founded to help brands leverage these opportunities and to find the balance between old and new and art and science.
We produce insight-led, creatively driven work that builds customer value and helps move our clients’ business forward.
The simple truth is that marketing and advertising exist to drive business success. To create effective marketing communications, we need to understand what this success really means for our clients. This forms the basis of our insight-lead, results-based approach.
Creative makes the world go round.
That's why we have a burning passion for producing outstanding creative work.
To keep the fire alight, we live by a few rules:
An integrated team
Above all, we consider integration as an approach, not a deliverable.
We believe that integration is as much about the channels you decide not to use, as the ones you do. For Brand Advocate, integration means: